Description of Course Unit Master of Management

Description of Course Unit

The Master of Management Study Program at the Faculty of Economics and Business, Udayana University, is designed to develop students' academic and professional competencies in management through comprehensive, strategic, and business problem-solving-oriented learning. The curriculum covers major fields of management, including strategic marketing management, strategic financial management, strategic human resource management, strategic operations management, and alternative tourism business. In addition, students gain knowledge of entrepreneurship, business research methodology, and the philosophy of management science as a foundation for developing academic perspectives and analytical skills. The program also offers specialization and concentration courses that enable students to deepen their knowledge in their chosen fields. Through this learning experience, students are expected to develop strategic thinking, decision-making skills, research capabilities, and adaptive leadership to address the evolving dynamics and challenges of the business environment at both national and global levels.